Next-Gen Toyota Etios Liva (Rebadged Suzuki Swift)

Toyota and Suzuki leverage each other's strengths through a badge-engineering partnership. This allows them to efficiently enter new markets or strengthen existing presence and utilize established dealer networks and brand reputation.

This collaboration is particularly evident in countries like India and Europe. Here, we see successful examples of badge-engineered models like the Toyota Innova Hycross (Suzuki Invicto), Toyota Hyryder (Suzuki Grand Vitara), and Toyota Glanza (Maruti Suzuki Baleno).

Previously, Toyota competed directly with Suzuki in India with the Etios twins against the popular Swift and Dzire. Maybe in future we might be able to see the Etios brand again but this time as rebadged products based on the new Swift and the next-gen Dzire.